The ULTIMATE Guide to

Predictive Audiences in GA4

One of the most exciting features in GA4. Google uses your e-commerce or app data & AI to predict  behavior.

Ultimate Guide to Predictive Audiences

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3 Reasons You Should Be Using Predicitive Audiences


Great way to reach potential customers and increase revenue.


Increased ability to better understand future actions of your visitors & users.

  Increase effectiveness of marketing intiatives.
ga4 predictive audiences suggested segments
86% of marketing professionals list Predictive Analytics as CRITICAL to achieving marketing objectives. 

SOURCE: The Future of Analytics, A Forrester Consulting Thought Leadership paper