"As the transition from Web 2.0 to Web3 accelerates we know finding and activating the next generation of data-driven opportunities requires a different approach to measurement. CoinDesk chose GA4 because it was designed to support a better way to create, collect, connect and investigate data. As a forward thinking, data-driven business GA4 is the obvious and right choice for CoinDesk."
Sam Norris, Head of Business Intelligence & Digital Analytics at CoinDesk.