Google Announces Sunset of Google UA/360 What You Need to Know. What You Need to Do.

Recently, Google announced timelines for when UA/360 will sunset and transition to GA4. Below is a summary and a GA4 Transition Roadmap that proactive organizations are executing.

Is Your Team Ready?

  • July 1, 2023: UA properties will stop processing new hits and be read only.
  • October 1, 2023: UA360 properties will stop processing new hits and be read only.
  • Google has taken a firm stance on extensions ….the answer is No.
  • Customers will have an additional six months to access historical data. 
  • Customers should have a plan to transition to GA4 by Q1/Q2 2023

"As the transition from Web 2.0 to Web3 accelerates we know finding and activating the next generation of data-driven opportunities requires a different approach to measurement. CoinDesk chose GA4 because it was designed to support a better way to create, collect, connect and investigate data. As a forward thinking, data-driven business GA4 is the obvious and right choice for CoinDesk."

Sam Norris, Head of Business Intelligence & Digital Analytics at CoinDesk.



Schedule a GA4 Transition Q&A, Planning call with Napkyn:

UA360 to GA4 Transition Timeline

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