The Advertising Impact of 3PCD

How third-party cookie deprecation changes the game (and what you can do to win the new one)

Google Chrome has begun the march towards the end of third-party cookies by disabling them by default for millions of users on January 4.

For advertisers, that means big changes are underway, but what these imply for each organization using them isn't always clear.

In this whitepaper, Napkyn's Head of Product, Colin Temple, dives into third-party cookie deprecation (3PCD). In it, there's a full overview of what 3PCD means and why it matters to advertisers, and a survey of the solutions available to help safeguard critical data and marketing effectiveness in 2024.

Fill out this form and download the whitepaper today!

Download the whitepaper today

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